At the heart of these books is a unique system of “mnemonic engineering,” in which each drug is represented by a custom-designed character—or mascot—that encodes key information visually. These mascots are not just illustrations; they are carefully crafted memory tools designed to embed drug facts into long-term recall.  

Mascots are associated with mnemonic phrases—puns that serve as anchors for rapid recall of drug generic/trade names. Mascots evolve into data-driven interaction avatars to model drug-drug interactions. The core purpose of this mascot system is cognitive anchoring—tapping into the brain’s visual and linguistic memory centers.